Luke Clark

Personal Thoughts: WeWork Memberships through American Express Business Platinum

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I felt this would be a great article to touch on since a lot of the information I found out there on the WeWork perk that came through the American Express Business Platinum credit card wasn’t all that helpful and slightly misleading. The official pages had the WeWork membership as an over $2,700 value by …

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Making SEO the ultimate Digital Marketing campaign goal

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The last couple of weeks, I’ve been stewing on Rand Fish’s tweet (attached below) on how powerful Google’s organic links (SEO) are versus paid clicks over time, showing organic results maintaining a 20X advantage over paid clicks. I was somewhat shocked by the numbers. Although, I also feel validated since I’ve always focused my client’s …

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i·de·á·tion

Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from innovation to development to actualization.
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